Privacy Policy

Last updated: 2026-03-09

1. Introduction

Elizabeth Adriano, MD (“we,” “us,” or “our”) operates the website elizabethadrianomd.com (the “Site”).
This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have when you use our Site and services.

By using this Site, you agree to the collection and use of information in accordance with this Privacy Policy.

2. What this website is (and is not)

The Site provides general educational information about women’s health, as well as information about our coaching and consulting services.
Unless we expressly state otherwise in a specific form or agreement, the Site is not intended for diagnosis or treatment and is not a substitute for personalized medical care.

Communications through the Site (such as contact forms, email sign‑ups, or SMS opt‑ins) are not a substitute for in‑person care, emergency care, or secure patient‑portal messaging.
Do not use this Site for medical emergencies; call 911 or your local emergency number.

If you become a patient or client, you may receive additional privacy notices describing how we protect and use your medical information in compliance with HIPAA and applicable law.

3. Information we collect

3.1 Information you provide directly

We may collect information that you choose to provide, including:

Contact information (such as name, email address, mobile phone number, and other contact details).
Demographic information you choose to share (such as age range, city, or state).
Information related to coaching or consulting inquiries (for example, your goals or topics you want to discuss).
Messages that you send us via contact forms, email, SMS, or other communication channels.
Preferences regarding how you would like to hear from us (email, SMS, both, or neither).
Payment‑related information if you purchase coaching, consulting, or other services (typically processed via third‑party payment processors; we generally do not store full credit card numbers on our systems).

Please avoid sending detailed personal medical information through unsecure channels such as standard email, SMS, or general contact forms on this Site.

3.2 Information collected automatically

When you visit the Site, we may automatically collect certain information, such as:

Device and browser information (for example, IP address, browser type, operating system, device identifiers).
Usage data (pages viewed, links clicked, the date and time of your visit, referring/exit pages, and similar analytics data).
Approximate location based on your IP address.

This information is generally collected through cookies, pixels, scripts, and similar technologies.

3.3 Cookies and similar technologies

We may use cookies, web beacons, pixels, local storage, and similar technologies to:

Make the Site function properly and securely.
Remember your preferences (such as language, region, or cookie choices).
Analyze how visitors use the Site to improve performance and content.
Support marketing, email, and SMS measurement and analytics.

You can usually adjust your browser settings to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of the Site may not function properly.

4. Technology and platforms we use

Our Site is built on the WordPress content management system, which stores website content and certain technical logs (such as IP addresses and browser information) on our web host’s servers to support security, performance, and functionality.
We use Elementor as a visual page builder within WordPress; Elementor may store certain preferences (for example, how pop‑ups and forms display) in your browser’s local or session storage to help the Site function and display correctly.

We use Klaviyo as our email and SMS marketing and customer engagement platform to manage contact lists, send communications, and track related analytics (such as open rates, click‑through rates, and SMS delivery status).
When you submit forms on the Site that connect to our email or SMS lists, the information you provide (for example, name, email address, mobile phone number, IP address, and device data) may be stored and processed in Klaviyo in accordance with its own terms and privacy practices.

5. How we use your information

We may use the information we collect for purposes such as:

Providing, operating, and improving the Site and our services.
Responding to your inquiries, requests, and messages.
Scheduling and managing coaching and consulting sessions.
Sending administrative information (such as confirmations, reminders, and updates).
Sending educational content, newsletters, and updates about women’s health and related topics.
Sending marketing communications by email and/or SMS, in accordance with your preferences and applicable law.
Analyzing Site usage and engagement with our emails and SMS messages to understand what content is most useful and to enhance user experience.
Protecting the security and integrity of the Site, preventing fraud, and enforcing our terms and policies.
Complying with legal, regulatory, and professional obligations, and cooperating with law enforcement or regulatory authorities where required.

6. Email communications

If you subscribe to our email list or otherwise opt in to receive emails from us, we may use your email address to:

Send newsletters, educational resources, and updates about women’s health and related topics.
Inform you about coaching, consulting, events, and other offerings.
Send administrative or transactional messages related to services you have requested.

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link found at the bottom of our emails or by contacting us directly.
Even if you opt out of marketing emails, we may still send you non‑marketing messages related to services you have requested or other transactional communications.

7. SMS communications

If you provide your mobile phone number and expressly opt in to receive SMS text messages from us, we may use SMS to:

Send appointment‑related messages, reminders, and confirmations (where applicable).
Share brief educational tips, check‑ins, or updates related to our services.
Provide information about services, events, promotions, or offerings that may be of interest to you.

By opting in to SMS communications, you agree to receive recurring text messages from us at the mobile number you provided.
Message frequency may vary depending on your interactions with us and the services or content you request.

Standard message and data rates may apply from your mobile carrier.
Participation in SMS messaging is voluntary and not a condition of purchasing any services.

You can opt out of receiving SMS messages at any time by replying STOP to any message we send or by contacting us using the information in the “Contact us” section below.
After you opt out, you may receive a final confirmation message to confirm that you will no longer receive SMS messages from us.

Please do not include sensitive medical information in SMS messages, as SMS is not a secure communication channel.

8. Legal bases for processing (if you are in the EU/UK)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under one or more of the following legal bases:

Your consent (for example, when you sign up for emails or SMS).
Performance of a contract (for example, providing coaching or consulting services that you request).
Legitimate interests (for example, Site security, improving our services, and limited marketing to existing subscribers in line with applicable law).
Compliance with a legal obligation.

Where we rely on your consent, you may withdraw it at any time by using the unsubscribe or STOP instructions provided or by contacting us.

We do not sell your personal information. We may share information in the following limited circumstances:

With service providers and vendors who perform services on our behalf (such as website hosting, WordPress‑related services and plugins, Elementor, email and SMS providers like Klaviyo, scheduling tools, payment processors, analytics providers, and other tools we use to operate our practice and Site).
With professional advisors (such as attorneys, accountants, and consultants) who are bound by confidentiality obligations.
When required by law, regulation, court order, or government request, or to protect our rights, privacy, safety, or property, and that of our users or the public.
In connection with a business transfer, such as a merger, acquisition, or sale of all or part of our practice, in which case the acquiring entity will be bound by this Privacy Policy or a similar policy.

If you are a patient of Dr. Adriano in a clinical setting, your medical information is handled in accordance with applicable healthcare privacy laws and any separate HIPAA Notice of Privacy Practices we provide.

10. Third‑party services and links

Our Site may contain links to third‑party websites, apps, or services, including social media platforms, scheduling tools, video conferencing platforms, and payment processors.
We do not control and are not responsible for the privacy practices of these third parties, and this Privacy Policy does not apply to those sites or services.

If you engage with us on social media (for example, Instagram, Facebook, LinkedIn), the platform’s own privacy policy will apply to your interactions there.
We encourage you to review the privacy policies of any third‑party sites or services you visit or use.

11. How we protect your information

We use reasonable technical, administrative, and physical safeguards to help protect your personal information from unauthorized access, use, or disclosure.
However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Please do not send highly sensitive personal or medical information through unencrypted email, SMS, or general contact forms.

12. Retention of your information

We retain personal information for as long as reasonably necessary to:

Provide services to you.
Fulfill the purposes described in this Privacy Policy.
Comply with legal, regulatory, and professional obligations.
Resolve disputes and enforce our agreements.

Retention periods may differ depending on the type of information and applicable laws.
If you become a patient or client, clinical or professional records may be kept for longer periods as required by healthcare regulations.

13. Children’s privacy

This Site is not intended for, and we do not knowingly collect personal information from, children under 13 years of age (or under 16 where required by local law) without appropriate parental consent.
If you believe we may have collected information from a child without proper consent, please contact us so we can investigate and take appropriate action.

14. Your rights and choices

Depending on where you live, you may have certain rights regarding your personal information, which can include:

The right to access and receive a copy of the personal information we hold about you.
The right to request correction of inaccurate or incomplete information.
The right to request deletion of your personal information, subject to legal and professional obligations to retain certain records.
The right to object to or restrict certain processing activities, including direct marketing.
The right to withdraw consent where we rely on your consent for processing (for example, email and SMS marketing).
The right to data portability in some circumstances.

To exercise these rights, please contact us using the information in the “Contact us” section below.
We may need to verify your identity before responding to your request.

If you are in the EEA, UK, or another jurisdiction with data protection laws, you may also have the right to lodge a complaint with your local data protection authority.

15. International transfers

Our practice is based in the United States, and the Site is operated from the United States.
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries that may have different data protection laws than those in your country of residence.

Where required by law, we will implement appropriate safeguards to protect information transferred from the EEA, UK, or other regions with data‑transfer restrictions.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws.
When we make material changes, we will update the “Last updated” date at the top of this page and, where appropriate, provide additional notice (such as posting a notice on the Site).

Your continued use of the Site after any changes become effective signifies your acceptance of the revised Privacy Policy.

17. Contact us

If you have any questions about this Privacy Policy or our privacy practices, or if you want to exercise your rights, please contact us at:

Name: Dr. Elizabeth Adriano
Email: eamd@vicrs.com